Learn what makes a client trust you to be their advisor.

Put the power of storytelling into selling your products, services and experiences. Peter de Kuster, founder of the Heroine’s Journey and The Hero’s Journey explains the process of making these intuitive connections, then translate his findings into understandable and practical storytelling strategies that any professional can use.

He presents actual stories of some of the greatest “storysellers” of all time. These actual stories can help professionals tap into the “gut reaction” of different archetypes of clients.