More than just a how-to book for the 21st Century, A Whole New Corporate Story is Peter de Kuster’s call to adventure to heroines and heroes working in the corporate world.

A passionate wake-up call for the business world, educators, and society as a whole. Focusing on how the business climate has changed, this inspirational storytelling seminar outlines how the new world of business works with stories, explores radical storytelling ways of overcoming outdated, traditional company values, and embraces an aggressive storytelling strategy that empowers talent and brand-driven organizations where everyone has a story.

The business uture belongs to a different kind of person with a different kind of talent, the storytellers: artists, inventors, creative and holistic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.

Drawing on stories from around the world, Peter de Kuster (founder of The Heroine’s Journey and The Hero’s Journey) outlines the twelve fundamentally human storytelling abilities that are absolute essentials for professional success and personal fulfillment–and reveals how to master them.

A Whole New Corporate Story takes you to a daring new place, and a provocative and necessary new way of thinking about a future that’s already here.