Revolutionize your business by quickly forging an unbreakable bond with your clients or prospects to become an advisor who is trusted. Your Client’s Story describes the secret of their astounding success.

How to unlock the hidden 95 per cent of the clients’s mind that traditional marketing, advisory and sales methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Peter de Kuster combines academic rigor with real-world results to offer highly accessible insights, based on his years of experience in story telling and story questing.  An all-new Your Client’s Story tool kit: Peter provides story questing and story telling tools – that will be all-new to you and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

The most successful professionals have mastered a genuine ability to engage in a discovery dialogue where clients openly expressed their objectives and motivations. The best advisors know how to listen, ask the right questions, and create an atmosphere of empathy. Your Client’s Story includes specific scripts for reenacting winning discovery dialogues geared to the deep desires, greatest fears, goals, obstacles, gifts of each client that drives their actions.